Increase Google SERP Rank by Improving Your Pagerank
There are varying opinions the terms Search results Page (SERP) and Pagerank (PR). Many say that these two are entirely different, independent and are not related with one another while others say they are directly related, as you decreases the other follows and as one improves the other one increases. It doesn’t need to be google serp api an expert in SEO to go into detail the importance, difference and regards of these two terms. One just got to have an open mind and understand the criteria that is presented by the Google Corporate Technology.
What is SERP?
SERP is report on Web pages shown or returned by Search engines (Google in this case) in respond to searches created by Internet surfers. Google shows a list of websites (usually ten per page) that is considered relevant based on the keywords employed by the searcher. The first page or top SERP is the most important page of all and this is where every webmaster wants their websites to be presented; to hold a situation within the top ten websites which will be listed. Having a rank in this important results page will increase the probability of being visited by Internet surfers because people searching the internet hardly ever go the next page of search results.
What is Pagerank?
So now let’s define what is Pagerank or ADVERTISING. Stated quickly, ADVERTISING is a brand of Google, it sits just to Google and it is used to rank websites to show their importance, quality and popularity in the Internet. Valuation of ADVERTISING is all about quality links pointing to a certain website. Now there are many reasons why websites url to other websites, it might be there importance, useful content, reference or quality. These links also serve as votes and the more quality backlinks a website gets from other websites, it is assumed that its ADVERTISING will be higher. These links will be assessed by Google and you will be used in the calculation of a online site’s ADVERTISING.
Improving Pagerank will increase Your Rank in SERP
“PageRank Technology: Pagerank demonstrates our view of the incredible importance of web pages by considering more than 500 million variables and 2 thousand terms. Pages that we believe are important pages obtain a higher Pagerank and may appear at the top of the search results. inch
The above is estimated from Google Corporate Technology Overview (at the time of this writing). It is self-explanatory and clearly states that improving your ADVERTISING will definitely increase your chances in landing at the very top results. Take note that this is only one way on what Google decides which websites will be chosen to be listed at the top of SERP, another way will be discussed later. Now, the direct regards of ADVERTISING to SERP is presented admittedly here. If a online site’s ADVERTISING increases then the probability of having a good listing in SERP also improve but take note, it does not always work the other way around or vice versa, having a low ADVERTISING does not always mean a online site’s status in SERP will lessen or drop.
Your Rank in SERP Can Increase Even with a low or No Pagerank
“Hypertext-Matching Analysis: Our search engine also analyzes page content…. our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of nearby web pages to ensure the results returned are the most relevant to a customer’s query. inch
Again, the above is estimated from Google Corporate Technology Overview (at the time of this writing). This is the second way on what Google determines which websites will be presented at the very top search results. This method does not require the use of ADVERTISING but instead the importance of the content based on the keywords being searched by Internet surfers. This is why why some websites even with zero or low ADVERTISING or which are new in the Internet countries at the very top ten search results. This is also the reason why some website owners might say to go for SERP and not ADVERTISING, not so sure that ADVERTISING also plays an important role in SERP rank. They don’t realize that the importance of content compared to the keywords being searched is the method being used on who countries at the very top search results. So in my opinion, if two competing Web pages having similar content and targeting the same set of keywords are listed, the one with the higher ADVERTISING will be rightfully chosen.
These two are just an overview on what Google presents its SERP, it may be the use of ADVERTISING, making use and importance of keywords or both. It is a very complex process and currently no one really knows the latest criteria employed by Google as it is no longer announced or made known freely, but rest assured Google does great in providing the most relevant search results in the Web. So in order to increase your online site’s chances to land at the very top search results, to have a good rank in Google SERP, place good content in your website and improve its ADVERTISING by acquiring quality backlinks.