Interested in Buying Diamond Jewelry? Start with the basics!

Diamond buying has gotten easier! Or has it?

Many years ago buying some Diamond jewelry was kind of simple. You know… if you wanted to buy some Diamond jewelry, a Diamond diamond, or a Diamond engagement ring, you would go down to your favorite local Diamond jewelry store, you would sit down, and then you would choose your favorite part of Diamond jewelry from your trusted family jewelry. Well some of that Scottsdale diamonds scenario has changed a bit in the past 30 years and now it is up to you, the Diamond jewelry buyer, to play a more active part in this process and so you will need to do your homework before you make your purchase.

The 4 basic elements that make up the pricing of Diamond s are pretty straightforward. But like most things, once you get past the basics, the information excess starts to become more than many consumers need to know. The first 3 components of a Diamond is the reason pricing; Clarity, Color, and Carat Weight are pretty easy to understand. The heavier the Diamond (a greater Carat weight), the more it will cost. The less “stuff” inside of the Diamond (a higher Clarity), the more it will cost. The more it looks like “ice” (a higher Color, more colorless), the more it will cost. There are graphs you can use for reference therefore it is kind of easy to comprehend.

The one “C” giving you the most trouble.
The “Cut” of a Diamond is the biggest aspect in how beautiful a Diamond will be… which means that if a Diamond is cut to exacting aspects and proportions, the Diamond is the reason potential beauty will be realized. It is this one factor that can be the cause of nearly 50% of a Diamond is the reason value! When it comes to the Cut of a Diamond, there are many people who can become confused about what all those numbers and terms mean. Over the years, Diamond cutters have been improving their methods and the standard of their finished product. There are a few things which have been driving these improvements. The first would be the greater number of Gemologists that are getting work done in the jewelry business and they can quickly and accurately tell the difference between well cut and badly cut Diamond s.

The other big change has been the wide spread use of Diamond grading reports, which have be a “must have” the main Diamond transaction. Even with these changes in the Diamond buying process, a Diamond is the reason Cut can be a minefield of misinformation and confusion. Wish Diamond has a grading report it does not guarantee that the Diamond will be beautiful. When considering a Diamond that accompany a grading report, it’s best if you only accept Diamond grading reports which come from GIA, AGSL, or GCAL. These Diamond grading reports do have a Cut grade that can be trusted and which they can use to compare with other Diamond s. The main topic of Diamond grading reports can be pretty involved and solutions that you can abandon from this general rule.

What’s a consumer to do?
Information will be an important part of any Diamond buying process but there is also another element that ought not to be overlooked. That element? Trust. Consider the process everyone should go through when considering buying some Diamond jewelry from a local jewelry store. You would want to think about a local jeweler who others have recommended, who has experience, who is a Gemologist, who is found in proper jewelry store, that will hang out with you, and that will freely give you the information that you will need to make an informed decision.

This same type of criteria should also affect whatever you decide and encounter in the online world of Diamond s. I am amazed by the amount of incorrect information about Diamond s that exists on the internet. The people dispensing this misinformation say that they can save you 70% or $2, 987. 43 on your next Diamond purchase and at the same time they want to sell you their new e-book “The Diamond Secrets that jewelers don’t want you to know! inch for $97.

Would you buy a Diamond from an agent who has set up a tent at the corner next to the gas station? This is the same tent that just a week ago had big banners stating “Information On what To save $$ on Cell Phones” but now those banners say “Information On what To save $$ on Diamond s! inch. If you enter the tent, they don’t bother hinting any reason why you should believe anything that they need to say. There are probably some pretty pictures and some bright lights within. If you can find their “About Us” button and you click on it… up pops “We are committed to bringing you the best Diamond buying information”. OK, that’s nice… but what does it mean? Who is “we”?, what experience does “we” have in the jewelry business?, does “we” have any experience in actually buying and selling Diamond s, why should you believe a single word that “we” has to say?, and do you have any reason to trust “we”?

Don’t stray beyond the boundary off the path!
In the search for the right Diamond or part of Diamond jewelry it is always best not to be distracted by the siren’s song of low prices. You generally get what you pay for. Your local retail Diamond jewelry store might have higher Diamond prices (maybe they could possibly match online Diamond prices! ) but next to your skin Diamond s that you can see before you buy, they might have a good trade up program, they might provide a free assessment, they might offer free examinations or cleanings, they might offer free ring sizings, they might offer lifetime damage or loss guarantees, and a Diamond purchased from them could have the added cachet of being a piece of Diamond jewelry from Tiffany compared to a piece of Diamond jewelry from super-ultra-dirt-cheap- Diamond s. com.

The online Diamond retailers do offer an attractive alternative to traditional Diamond retail jewelry stores. Online Diamond retailers do offer quality Diamond s at good prices along with being able to set the Diamond into a basic growing but it should take more work on your part along with making a purchase of a product view unseen. Because this type of purchase will be a impaired transaction… trust in your basic Diamond knowledge along with trust in the company you are dealing with will be essential.

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