Should you Use Black Hat SEO?

There’s always a lot of talk about Black Hat SEO and white hat link building etc, but what do these terms really mean?

Well, to me, white hat represents:

Links from normal and reasonable promotion methods
while Black Hat SEO is trying to game the system and fool the search engines.

My personal belief, which i have proved correct time and Black hat forum time again, that the most effective method of SEO is great content and plenty of it, is becoming more widely held, but people still think that they can create a poor site, one way link the bejesus out of it and make a million. And then when they fail, they blame the ‘evil’ search engines.

And then they complain when their rankings hit bottom, well before they’ve made a cent.

There’s always some doofus who believes that ANY link building at all is black hat, but this is simply ridiculous.

No search engine, no matter how tyrannical, would expect someone to create a business online and not promote it. It’s the methods of promotion you use, that Google doesn’t like. Normal (and with any SEO discussion, this is opinion borne out by experience) link building includes:

Article Directory Marketing
Article Syndication
Video Marketing
Social bookmark creating
Social media Promotion
This list is by no means inclusive, it’s just giving you a taste of the difference between normal and unethical marketing, that would consist of things like:

Blog commenting where the comments are spam
Forum profile links (many will deny this, but it makes forum owners’ lives hell)
Playing on people’s loneliness or concern to get them to fill in CPA offers
The list is endless. Pretty much whatever can disadvantage someone else will be considered ‘black hat’.

While all is fair in love and war (and business) there’s a decent reason to not indulge in Black Hat SEO and only use ‘white hat’ techniques.

Longevity.

You’re developing a business here. You wouldn’t find a company in the real world and only put enough infrastructure in place for it to last 18 months. Well, you don’t want to make websites that will plummet in the rankings once your links have been devalued or your site has been found out to be terrible or your method has a short shelf-life.

Please note this well. The vast majority of the time when people complain that Google has slapped their sites, it’s not true. It’s merely a combination of:

An inadequate site
The QDF (quality demands freshness) paradigm that gives new sites and pages a temporary boost. Once this ends your rankings may fall, especially if your site/page doesn’t offer value.
Sometimes it’s as a result of new criteria, but Google will never punish quality. That would be stupid and it’s really against everything they stand for.

Publish quality sites, write great and helpful content and promote yourself ethically and within Google’s guidelines and visitors your sites maintain their high rankings.

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