Social Signals: Capitalizing Off Consumers’ Love Affairs

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The formula isn’t unique of the high-school love letter scene. You see an interested party, you carefully pass them that most desired part of paper that either opens the entranceway of opportunity social signal checker or ends it. Ideally, you hope it is a yes, but if not… you either move on or culture the dreaded response with a quick follow-up.

The concept is the same with Social Signals; just a minor role change between the two parties involved and the manner how the answer or reply is delivered. Rather than the relationship between you and that most sought after hot stud or beauty, it is between you (your business) and the billions of consumer online thoughts, purchasers or buyers of your products and/or services.

Ideally the answer delivery is quite different in our digital and social interactive environment. Rather than the “If you like me check yes or no (box); “It’s more of, if you like me “check like, click +1, or just say so (in a recommendation and/or review. )

Capitalizing off your holder’s true feelings and awareness about your brand, business, service or product through Social Signals is an instant way to encourage the world that it’s actually a true love affair and spark of interest to not only your competitors but to other “brand” interests. There’s huge pay-out return and value-add with having those +1’s, ‘likes, tons of Twitter followers, written reviews (be it good or bad) and Facebook fans associated with your brand.

According to a current Nielsen report, 90 percent of consumers surveyed said they trust recommendations from people they know; and 60 to 70 percent even trust consumer opinions posted from unknown people. (1)

There’s also huge buying and sales returns from the power of affiliate with regards to Social Signals.

Internet Retailer reports that 67 percent of consumers spend more online after receiving recommendations from their online community. (2)

So, if your business isn’t gripping the art of Social Signals, it is certainly not capitalizing off the billions of online consumers who are searching or looking to create a purchase decision from their peer’s feelings or thoughts about your brand. Not to worry though, this is easily fixable with a few steps and can be the prompt that you business needs.

Here are a few tips that can help your social signal efforts along the way:

— Sign up for a content web-listing package. Claim your business listings. For example, UBL offers a one-stop online listing claim service and package for claiming and distributing your content and business information online to everyone major, minor, special search engine, White & Super-pages, mobile platforms and gps carrier’s networks like 411 and On-star. They can even create social profiles for your business, as well.

— Add SEO to you site to boost your business organic rankings and traffic, so you can be found and rank higher with consumer searches.

— Make your site Mobile compatible. GoMobile or create a Mobile Iphone app. There are over 1. 6M new mobile devices/phones added every day and more than 5B people are expected to connect through mobile phones by 2015. 3 Mobile is a huge compensation with a low cost to do business.

— Buy into a Reputation Management package. This will assist you to receive up-to-date, real-time canceling and analytics about when, where and what individuals are saying about your business or brand. So, you can either respond to bad reviews with an official comment or thank and reward those who do speak good stuff about your brand personally.

— Develop a built-in Online strategy or plan for increasing customer destinations and connections, developing many hyper-multichannel in order to connect with your brand’s audience, and offering rewards to them for advocating your brand and boosting your Social Signals through twitting and likes; or other signals.

In our digital world where Social Signals are the variables between sales or leads and more traffic, it’s key that your business seizes on the power that they also provide. Just by boosting your brand’s Social Signals can boost your business visibility and online awareness tremendously. They can also propel your SEO initiatives on the major search engines (SERPS) such as Google or Google.

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